“Together, We Will All Come Out On Top”
With an extraordinary passion for fashion, Ibtihaj and the Louella Team bring modest, fashion forward clothing to the world via direct-to-consumer business.
Scope of Work
Designed featured capsule collections (woven and knitwear) of modest, fashion-forward, direct-to-consumer evening wear and sportswear
Managed domestic production - sourcing and selection of fabric and trim for sample-making
Coordinated on-time and under budget deliverables all while maintaining strict time and action calendars
Developed brand guidelines and social strategies to position the brand for upcoming relaunch
Styled and Directed Photo and Video Shoots for Signature Collection Launch