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Scope of Work

Strategized debut launch of Serena Williams' direct-to-consumer fashion brand

Communicated and developed seasonal concepts/designs to factory and external partners

Created and provided ongoing updates and edits for all collection assets

Generated detailed tech-packs with clear silhouette, garment construction, and trim information

Measured and provided technical specifications obtained from samples

Directed and styled brand photoshoots and model selection

Personally styled Serena Williams for various brand appearances

Gallery 2018

Gallery 2019