evryday jane
From 2019 to 2024, I served as Executive Creative Officer, Brand Strategist, Designer, and Co-Founder of EVRYDAY JANE, a modern lifestyle brand created to meet the everyday needs of contemporary life. It was the first time in my career that I co-founded a fashion brand I personally designed and shared in ownership of - a milestone that deepened both my creative vision and my sense of leadership.
The collection was sold on HSN and through direct-to-customer channels, building on the years I had already spent creating successful brands for others at both HSN and QVC. EVRYDAY JANE allowed me to bring my own creative perspective to market, blending style, function, and authenticity in a way that resonated with everyday life.
That experience was more than a business venture—it was a turning point. It taught me what it means to carry an idea from concept to execution, to lead a brand with integrity, and to honor the voices of the people I was designing for. It is work I remain proud of, and it continues to shape how I approach creativity, identity, and transformation today.
